Privacy Policy & Data Security

Data privacy is importance for Awkward Official and we want to be transparent with our processing of your personal data. This Privacy Policy describes the information we collect about you when you interact with us. By submitting information through all of our Media (especially this website), you acknowledge that we may collect, use and disclose information in accordance with this Privacy Policy, the privacy preferences you have made known to us, and as permitted or required by law.

Awkward Official reserves the right to modify this Privacy Policy at any time. We will reflect any such modifications to this Privacy Policy on our Site and will indicate the date this Privacy Policy was last amended. Your continued access to and/or use of the Site after any such changes constitutes your acceptance of, and agreement to this Privacy Policy, as revised unless prohibited by law.

Awkward Official is deeply committed to the relationship of trust we have with you. By using our Websites, you acknowledge and agree that Internet transmissions are never completely private or secure. You understand that any message or information you send to a Website may be read or intercepted by others, even if there is a special notice that a particular transmission (for example, credit card information) is encrypted. Nonetheless, we maintain security measures in accordance with applicable data protection regulations and industry practices to protect the personal data you provide to us against accidental, unlawful or unauthorized use or disclosure.


We collect data when you interact with us including information that can directly or indirectly identify you (your “Personal Information”). We use your Personal Information for a variety of business purposes including sharing it and combining it with other information we might receive from our wholesale partners, technologies, and other third parties.

We collect data:

  1. Contact Information. This includes identifying information like names, email addresses, phone numbers, shipping/billing/physical addresses, online identifiers you share in a public forum (like your social media handles), or nicknames. We collect this information directly from you when you register on our Site as a member or as a customer, from third parties (where permitted under applicable laws) and from technologies (such as the artificial intelligence, cookies, etc) when you access our Site.
  2. Financial Information. This includes information such as the last four digits of your credit/debit card number and whether you used alternative payment methods or third-party checkout platforms to complete your transaction. We collect this information directly from you when you make a purchase.
  3. Other Indentifiying Information. This includes information that might reasonably be used to identify you, either by itself or when combined with other data such as general or specific demographic data, physical description such as your preferred clothing sizes, information you share in a public open forum including social media, or other information we collect from you after obtaining your prior consent. We collect this information directly from you when you create an account online or join our member (loyalty) program (where available), use an offered mobile app, and other sources.
  4. Information from Our Business Relationship. This includes information you share with, including purchase and return data, survey responses, customization services, feedback, communications or information you share in a public forum like social media, choices you make with respect to communications we send to you or how we use your data (e.g., to opt in or opt out), account or member (loyalty) program information including credentials or information you populate in your account, size, fit and product preferences, etc.
  5. Online and Technical Information. This includes browsing data, data about how you interact with our websites and tools (including online ads) and similar network activity, your IP address, and device identifiers (for example, advertising ID’s, device model, operating system, device locale, mobile platform, session time, developer ID and the like) and visual recordings of the website during browsing sessions. We collect this information from your computer or device when you interact with our platforms; through cookies, web beacons, pixels, clear gifs, and similar tracking technologies; and from actions you take in response to marketing emails, including whether you open an email, unsubscribe or purchase a product promoted in that email
  6. Geolocation Data. This includes data such as GPS latitude and longitude (where you have agreed to it) such as by using a mobile app, approximate location (such as your zip code/postal code or state/province/territory) and, etc.
  7. Inferred and Derived Information. This includes profiles we develop based on buying trends, transaction patterns and preferences, characteristics, predispositions, behavior or attitudes.

Why we collect data from you:

  1. To contact you, for example to send you relationship, transactional and commercial communications and other marketing and advertising (subject to choices you may make to opt in or opt out)
  2. To offer and administer special offers, contests, surveys and sweepstakes
  3. To send you relationship, transactional and commercial communications and other marketing and advertising including through behavioral advertising and cross-device tracking. Cross-device tracking refers to when data is used to make the inference that a user of one device, such as a computer, is the same person using another device, such as a mobile phone. We may then serve advertising on the browsers of both devices. These uses are subject to choices you make to opt in or opt out.
  4. To administer, support, and improve our online presence and experience
  5. To help us understand your interests, personalize our interactions with you, and develop our business relationship
  6. To make your interaction with us more convenient, for example, recognizing you and your devices, or allowing us to hold your shopping cart selections when you navigate away and then return to the order page.
  7. To make sure shipping processes are still accomodated at your area

We also share your data with:

  1. Third party social media platforms (including for advertising through platforms such as Facebook using pixels or custom audiences) (subject to choices you may make to opt in or opt out)
  2. Marketing and advertising providers
  3. Payment processors to process your payment when you make a purchase
  4. Marketing and Advertising providers
  5. Customer Service providers


In addition to the above, we may use all of the information described in this Privacy Policy for the following business purposes. Our business operations require that we share information with certain third parties that are identified here. We have combined these in this section to make it easier for you to review

We may use the personal information that we collect to:

  • Maintain the safety, security, functionality, and integrity of our websites and other assets or business
  • Prevent crimes including theft and fraud
  • Perform testing, research, analytics, and product development
  • Administer, support, and improve our online presence, whether on our website or mobile app, including troubleshooting technical problems when they arise
  • Understand, improve, and provide customized and streamlined experiences with our products, stores, website, app, member (loyalty) program and the like
  • Provide services in-store, on the website or app, including processing requested purchases, returns and exchanges, payments, orders, shipping products, and providing Customer Service
  • Evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us is among the assets transferred
  • Conduct other business initiatives as described to you when collecting your Personal Information, with your consent or as otherwise permitted by law
  • Comply with law or a legally binding process, such as pursuant to subpoenas, court orders, to enforce our legal rights, or to protect you, us, or others against injury or harm including for security and loss prevention

We may also anonymize, aggregate or otherwise strip any personal information we collect of all personally identifying characteristics and may use or share that aggregated, anonymized data with third parties for any purpose we deem appropriate.

We share your Personal Information with:

  • Service Providers, including operations outsourcing, such as for unique services or points of presence in a country, cloud service and technology providers, credit card processing, shipping and logistics, data management, promotional services and analytics providers and other third parties with whom we have contractual relationships
  • Our business affiliations
  • Auditors, consultants, lawyers, and other entities who use the data to provide us with professional services.
  • Government agencies, law enforcement, regulators, and courts where we are required to comply with law or a legally binding process, such as pursuant to subpoenas, court orders, to enforce our legal rights, or to protect you, us, or others against injury or harm


We believe in giving you choices about how your Personal Information is used. Below are some ways that you may exercise these choices, including how to change or correct your information and how to unsubscribe from marketing emails.

We encourage you to review this entire Privacy Policy to fully understand the choices you may have, such as blocking cookies and online behavioral tracking and advertising asking for your information to be deleted, or asking about what Personal Information we have collected from you. See “OTHER SUPPLEMENTAL NOTICES” for additional information that may apply to you based on your location.

When you set up an account, sign in or log in on one of our websites or our mobile app, you can access, correct, or update your choices and settings. If you receive email marketing communications from us on behalf of any of our brands and want to opt out of receiving such communications in the future from that brand, you can opt out by clicking the “Unsubscribe” link at the bottom of the promotional email. Similarly, if you receive direct mail from us and wish to unsubscribe, you can opt out by following the instructions provided on the mailing.

Our services will allow you to accept or reject use of geolocation technologies but, if you don’t accept, you may not be able to enjoy certain features (such as the full “find a store” option).Unless otherwise explained to you in advance, you are not obligated to provide your personal information to us. If you decide not to provide your personal information, we might, in some instances, not be able to provide you with a product or service.


Personal information may be accessed by persons within our organization, our third party service providers, or the other persons described in this Privacy Policy, who require such access to carry out the purposes described in this Privacy Policy, or that are otherwise permitted or required by applicable law.

Since no data collection, storage, or transmission, including over the Internet or other network can be guaranteed to be 100% secure, we cannot and do not guarantee the security of any information you transmit to us, including on or through our websites or a mobile app. Additionally, when you communicate with customer service via email or chat, we ask that you not share sensitive information via these communication channels.

When you register on our website, you will need to set up a password to access your information on our site. If you want to cancel your password or change it, click on “Log In” from any page on the website, and you can access, correct, or update your choices and settings from within your account. Note that we don’t ask customers to confirm account or credit card details by email – if you receive an email claiming to be from us and asking for this information, don’t respond.

We store your Personal Information on the basis of applicable law and as required to satisfy the purpose for which the data is processed, unless a longer period is required for purposes such as complying with retention obligations, record keeping or other commercial requirements.


We may place, or allow to be placed, cookies, web beacons and similar technologies on our websites or apps to give you the best experience on our site, perform analytics, analyze traffic, personalize content, offer a range of features and functionality and offer ads that match your interest (as discussed above). These technologies include Google Analytics. You can learn more about how Google uses the information collected through this service here:

Cookies and web beacons are the technologies generally driving collection of browsing information. A “cookie” is a computer file that acts as an identification card for your computer. When you visit a site, unique cookies are placed on your browser. The purpose of the cookie is to distinguish your browser, and associated activities, from all other browsers. “Web beacons” interact with cookies to “read” the information contained on them. When you visit a site, web beacons recognize specific cookies that have been placed on your browser. By recognizing your browser, the site owner can serve you better. While we may recognize your browser through cookies we place, that does not mean that we can identify you by reference to your name, email or other specifically identifiable personal information.

We use cookies, web beacons, device identifiers and other technologies to collect information when you use our websites and mobile app such as your IP address, web browser, mobile network information, browsing and conversion information help to create an improved shopping experience – for example, allowing us to hold your shopping cart selections when you navigate away and then return to the order page, or save an item for later when you’re not quite ready to buy. Cookies also allow us to recognize you as an account holder when you return to our sites. We consider these types of cookies to be necessary for the successful operation of our site. Our use of cookies changes regularly depending on our business needs and operations.

Most browsers accept cookies automatically, but you can block or delete cookies at any time to prevent the collection of your browsing information for purposes of delivering interest-based ads and tracking visitor behavior. Please be aware that blocking or deleting cookies may also disable or interfere with shopping features on our sites and other sites that you may visit.

We permit our trusted business partners and third-party advertising companies (including ad servers, ad agencies, technology vendors, or providers of sponsored content) to collect your browsing information and numerical identifiers associated with your browser or device in order to provide ads on our behalf that are tailored to your interests. These ads may appear on our website, and on other third-party websites. Using tracking technologies, advertising technology companies collect data from a particular browser or device about a user’s web viewing behaviors over time, across unrelated websites, and in some cases combine such data with data collected from other browsers or devices associated with the same user or household, and use such data to predict user preferences and to deliver advertisements to that user which are calculated to target that user’s predicted preferences across devices. If you take steps to block advertising cookies or opt out of interest-based advertising, note that this does not mean that you will no longer receive ads from us, as these ads are only one form of digital advertising.

Our systems do not recognize browser “Do Not Track” signals, but several of the third-party advertising companies that utilize cookies on our websites to provide interest-based advertising enable you to opt out of those practices.

You can block or opt out of cookies or collection of data for interest-based advertising by adjusting settings within your browser. For instructions, check your browser’s technical information. If you are using a mobile device, your device may also include a feature (“Limit Ad Tracking” on iOS or “Opt Out of Ads Personalization” on Android) that allows you to opt out of having certain information collected through mobile apps used for behavioral advertising purposes. If you block cookies at a browser level or use a different computer or browser to access our platforms, you should review your cookie settings again.


Social media provides tools that many of our customers use and enjoy, and we include links to various social media platforms on our websites. For your convenience and information, our websites may contain links to other sites, including social media, which may have privacy policies that differ from our own. We are not responsible for the content or practices of any linked site. We recommend that you review the privacy policy of any site that you access through our sites. The privacy settings you have chosen on those sites will determine the degree to which your information is used, shared, or made public.

Please be aware that your information may be transferred to and maintained on servers or databases located outside your state, province/territory, or country. By using our websites, you are agreeing to the collection, use, transfer, and disclosure of your Personal Information, browsing information, and that communications will be subject to the applicable laws our origin country.

We comply with laws governing the international transfer of Personal Information typically through the execution of legally required data protection agreements incorporating or other instructions that may be specified, updated, amended, replaced or superseded from time to time by the applicable regulatory authority.

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